The affect of COVID-19 on SaaS businesses will endure as long as it prevents business travel and uncertainty around software budgets; however, once the waive of uncertainty passes, companies will continue to utilize software to run their businesses. When COVID hit, the “best” CEOs knew their business would be affected, and they IMMEDIATELY instilled hiring freezes, new growth initiatives and targeted cost cuts. These same CEOs are now creating new competitive advantages by redefining how business gets done in 2020 across all aspects of business.

B2B Enterprise SaaS Update June 2020

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