We are pleased to share our first coverage report on the Amusement and Leisure (“A&L”) technology market, encompassing technologies spanning Amusement & Attractions, FECs, and Niche Activities. The report further expands AGC’s leading Hospitality, Restaurant, Travel, & Leisure sector practice.
The A&L market is a fast-growing, yet underpenetrated category, where operators across amusement parks, attractions, family entertainment centers, and niche activities are modernizing quickly to meet rising guest expectations, address labor and cost pressures, and replace legacy systems with cloud-native, mobile-first platforms. The A&L tech landscape remains fragmented, with no scaled public platforms or sizable private equity roll-ups to date, even as newer entrants expand beyond ticketing and POS into unified software tech stacks that span the full guest and venue lifecycle. Spend is increasing across engagement, venue management, POS, ticketing, and analytics, and operators are converging on integrated platforms that can serve both front-of-house and back-of-house workflows while simplifying payments.
Park and attraction attendance has rebounded sharply coming out of COVID, creating a favorable backdrop for digital adoption. The top 25 parks grew attendance 23% from 2022 to 2023 and then 64% in 2024 to the highest level on record. 2025 has been flatter based on admissions and F&B trends (though still above pre-COVID levels), pushing operators to invest in software that lifts throughput and per-guest spend. Across the stack, common needs are emerging: cashless and mobile wallets, dynamic ticketing and pricing, virtual queueing and capacity orchestration, workforce automation, unified commerce, and data platforms that connect guest identity to real-time operations. Our report highlights multi-vertical platforms like Roller, Semnox, and CenterEdge and shows why ROI is compelling, with typical payback in twelve months or less through higher conversion, faster lines, and more.
The total addressable market today is approximately $3.1B globally across Amusement and Attractions, FEC, and Niche Activities technology, and is projected to approach $4.5B by 2032. Tech spend is roughly 1-2% of industry revenue, leaving significant runway for growth. With a broad software vendor universe of ~260 companies and many venues still early in their digital journey, we see meaningful whitespace for category leaders to form through consolidation and product expansion.
AGC Partners is deeply engaged with the most active strategics and investors across hospitality, leisure, restaurant, and travel technology, and our recent work positions us to help founders and operators build durable platforms in this evolving market.
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