AGC Partners Advises VuePlanner on Its Sale to Cadent
Transaction Details
AGC Partners is pleased to announce that its client, VuePlanner, a leading YouTube ad planning and optimization platform, has agreed to be acquired by Cadent, a predictive advertising company focused on converged "Total Video" across linear TV, CTV, and digital. The acquisition combines Cadent's omnichannel video activation with VuePlanner's contextual, creator-led YouTube capabilities, enabling advertisers to plan, activate, and measure YouTube alongside TV and streaming within a single, transparent, brand-suitable platform. With a banking team led by Linda Gridley, AGC Partners acted as the sole financial advisor to VuePlanner.
To view the announcement by Cadent, click here.
Testimonial
"Linda and the AGC team were important partners in helping us close the sale of VuePlanner. They took the time to understand our business, ran an organized process, and stayed engaged and responsive throughout diligence and negotiations. We're pleased with the outcome and would recommend AGC to founders and boards looking for an experienced advisor to help guide a transaction to closing."
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© In the U.S., America’s Growth Capital, LLC dba AGC Partners, member FINRA/SIPC. In Europe, America’s Growth Capital Europe, LLP (Appointed Representative Alternatives St. James, LLP which is authorized and regulated by the Financial Conduct Authority). America’s Growth Capital Europe, LLP is a Limited Liability Partnership incorporated in England and Wales (OC368580). Its registered address is 6th Floor, 9 Appold Street, London EC2A 2AP. The testimonials contained herein may not be representative of the experience of other customers or clients. Testimonials are no guarantee of future performance or success. Deals marked with an “*” are non-AGC deals.
